True Innovation in Sales Transformation
We're Truenov!
The name Truenov comes from “True Innovation”, a belief that sales success in today’s world comes from rethinking how businesses communicate, engage, and close deals. We exist to transform how companies sell, present, and win in the digital-first era.
In the era of Industry 4.0, traditional sales methods are no longer enough to stand out in today’s highly competitive market. Truenov was founded to redefine the sales approach with next-generation, digital-first strategies that help businesses increase their opportunities, boost sales growth, and win more clients effortlessly.
At Truenov, we bring together bid excellence, sales enablement, and brand storytelling to help organizations accelerate growth with clarity and confidence. Our frameworks combine strategic thinking with execution speed, turning every sales interaction into a measurable business outcome.
WE WORK WITH
Our three pillars of excellence
"Vision, Mission, and Core Values"
Vision
To be the most trusted partner for modern sales transformation, where strategy, storytelling, and technology come together to drive outcomes.
Core Values
Our values define who we are and how we create success for our clients.
| Trust, Integrity & Transparency |
| Accountability & Excellence |
| Customer-First Approach |
| Agility & Continuous Improvement |
Mission
To empower organizations with true innovation in their sales process, enabling them to communicate value effectively, win trust faster, and scale globally.
THE TRUENOV APPROACH
Discover > Ideate > Innovate > Empower
Our approach blends global best practices and proven frameworks like APMP, Shipley, Miller Heiman, and Challenger, customized to fit each client’s unique sales motion.
We don’t just help you build proposals or decks, we redefine how your business sells through:
1. Discover
In today’s competitive market, businesses struggle with sales growth and opportunity conversion. Truenov identifies these gaps and redefines how companies engage clients.
2. Ideate
We conduct detailed research on client buying behavior and brainstorm strategies to create solutions that align with modern sales dynamics and decision-making patterns.
3. Innovate
Our research led to Truenov Suit; a next-generation sales solutions that transforms traditional sales approaches into dynamic, interactive digital experiences, helping businesses stand out and win more deals.
4. Empower
With Truenov solutions, we empower businesses to convert more opportunities with minimal effort by delivering engaging sales pitches, industry-specific content, and strategic insights that accelerate revenue growth.
What We Offer
We redefine your sales approach with next generation, high impact digital offerings
OUR PROMISE
We always deliver what we promise.
Let me show you how
Unmatched Innovation
We continuously evolve to provide next-generation digital solutions that redefine sales and client engagement.
Exceptional Quality
Every project is delivered with top-tier precision, creativity, and excellence, ensuring high-impact results.
Client-Centric Approach
Your success is our priority. We tailor our services to match your industry, project needs, and business goals.
Results-Driven Execution
We focus on maximizing opportunity conversion rates, helping you win more deals and drive revenue growth.
WHY CHOOSE TRUENOV
We transforms your sales approach
Next-Gen Sales Approach
We replace static PDFs and presentations with dynamic microsites, engaging videos, and data-driven reports that leave a lasting impact.
Tailored for Your Industry & Clients
Every TrueSite and research report is customized to align with your client’s industry, project needs, and decision-makers for maximum relevance.
Higher Opportunity Conversion & Growth
By redefining how you present your business, Truenov increases your chances of winning deals and driving revenue growth.
Stronger Client Engagement & Trust
Visual storytelling, interactive elements, and competitor insights make your sales approach more compelling, transparent, and data-driven.
OUR TEAM EXPERIENCE
The core behind Truenov
Every Truenov solution is powered by seasoned professionals who know what drives business growth.
Together, our leadership pillars ensure that every strategy, proposal, and experience we create helps you win more and sell smarter.
Sales Strategy & Growth Team
Experience & Background:
Combined global market experience of over 10 years in B2B technology sales and customer acquisition.
Core Expertise & Strategic Role:
Deep understanding of global buying behavior, market trends, and decision-making psychology. Experts in sales playbook development, positioning strategies, and high-impact engagement frameworks.
Bid & Proposal Excellence Team
Experience & Background:
Over 8 years of enterprise bid management experience across multi-industry complex RFPs and global accounts.
Core Expertise & Strategic Role:
Masters in bid strategy creation, RFP/RFI response optimization, and client-specific proposal structuring. Proven record of developing personalized win strategies that improve conversion rates.
Legal & Commercial Governance Team
Experience & Background:
10+ years of experience advising major IT consultancies and managing million to multi-million dollar global contracts.
Core Expertise & Strategic Role:
Experts in contract governance, compliance management, and risk mitigation. Ensure every client engagement is commercially sound and legally protected.
Client Success & Delivery Team
Experience & Background:
Extensive end-to-end project management experience with international client engagements and ERP implementations.
Core Expertise & Strategic Role:
Skilled in diagnosing client pain points and aligning them with Truenov’s digital sales solutions to ensure tangible business success and measurable outcomes.
Market Research & Intelligence Team
Experience & Background:
Experienced professionals with extensive exposure to industry and client-side research across diverse sectors.
Core Expertise & Strategic Role:
Experts in competitor mapping, client intelligence gathering, and market insight generation. They equip the proposal and sales teams with data-driven inputs to craft personalized, client-specific content that improves win probability.
Innovation & Design
Team
Experience & Background:
Over 12 years of expertise in digital design, sales collateral development, and brand storytelling.
Core Expertise & Strategic Role:
Specialists in creating interactive microsites, proposal templates, and presentation designs that align with industry best practices and global design benchmarks.