Case Study

IT Services Company (Global RFP Success)

modernization 18252809
Industry:
IT Consultancy
Country:
India

45%

Reduction in RFP Turnaround Time

35%

Increase in Proposal Win Rate

50%

Improvement in Sales Team Productivity

About Client

A mid-sized IT services company, serving enterprise clients across the APAC, U.S., and Europe. With a team of 150+ professionals, the client specializes in custom software development, ERP solutions, and cloud transformation. Their rapid expansion created the need for more structured and digital-first sales enablement tools to engage global prospects effectively.

Challenges Faced by Client

Below are the major challenges the client was experiencing before engaging with Truenov:

179386

Slow Proposal Turnaround

The client’s average RFP response cycle exceeded 10 days, delaying submissions and reducing competitiveness in fast-moving bids.

179386

Low Win Rate

Despite strong technical capabilities, the overall proposal win rate remained under 20%, signaling gaps in differentiation and storytelling.

179386

Fragmented Sales Collateral

Sales decks, case studies, and profiles were scattered across multiple folders, making version control and reuse difficult.

179386

Inefficient Collaboration

Multiple teams, sales, delivery, and presales worked in silos with no unified workspace for real-time updates and feedback.

179386

Weak Digital Presentation

Traditional PDFs and PPTs failed to engage decision-makers, lacking interactivity and visual impact during remote pitches.

179386

Limited Market Intelligence

The team lacked structured competitor insights and client-specific research to craft tailored proposals or strategies.

Solutions & Services Offered

We implemented the Truenov WinOps Framework, deploying the following modules:

TrueBid

for proposal structuring & content optimization

TrueRFP

for rapid RFP analysis and compliance mapping

TrueSite

for creating a client-specific digital deal room

Key Benefits Delivered

Reduction in RFP Turnaround Time

45%

Automated RFP analysis and proposal generation cut response time from 10 days to 5.5 days.

Increase in Proposal Win Rate

35%

AI-assisted bid strategy and personalization led to higher engagement and better proposal alignment.

Improvement in Sales Team Productivity

50%

Smart templates and deal room collaboration reduced manual effort and back-and-forth communication.

Faster Client Onboarding

40%

Digital microsites (TrueSite) and pre-structured playbooks streamlined onboarding and discovery cycles.

Reduction in Compliance Risks

70%

Centralized bid governance ensured 100% adherence to RFP, legal, and partner documentation requirements.

Client Voice

“Truenov helped us redefine how we approach RFPs. The digital microsite and personalized presentations completely changed the game.”

Operations Chief