Case Study
IT Services Company (Global RFP Success)

Industry:
IT Consultancy
Country:
India
45%
Reduction in RFP Turnaround Time
35%
Increase in Proposal Win Rate
50%
Improvement in Sales Team Productivity
About Client
A mid-sized IT services company, serving enterprise clients across the APAC, U.S., and Europe. With a team of 150+ professionals, the client specializes in custom software development, ERP solutions, and cloud transformation. Their rapid expansion created the need for more structured and digital-first sales enablement tools to engage global prospects effectively.
Challenges Faced by Client
Below are the major challenges the client was experiencing before engaging with Truenov:

Slow Proposal Turnaround
The client’s average RFP response cycle exceeded 10 days, delaying submissions and reducing competitiveness in fast-moving bids.

Low Win Rate
Despite strong technical capabilities, the overall proposal win rate remained under 20%, signaling gaps in differentiation and storytelling.

Fragmented Sales Collateral
Sales decks, case studies, and profiles were scattered across multiple folders, making version control and reuse difficult.

Inefficient Collaboration
Multiple teams, sales, delivery, and presales worked in silos with no unified workspace for real-time updates and feedback.

Weak Digital Presentation
Traditional PDFs and PPTs failed to engage decision-makers, lacking interactivity and visual impact during remote pitches.

Limited Market Intelligence
The team lacked structured competitor insights and client-specific research to craft tailored proposals or strategies.
Solutions & Services Offered
We implemented the Truenov WinOps Framework, deploying the following modules:
TrueBid
for proposal structuring & content optimization
TrueRFP
for rapid RFP analysis and compliance mapping
TrueSite
for creating a client-specific digital deal room
Key Benefits Delivered
Reduction in RFP Turnaround Time
45%
Increase in Proposal Win Rate
35%
Improvement in Sales Team Productivity
50%
Faster Client Onboarding
40%
Reduction in Compliance Risks
70%
Client Voice
“Truenov helped us redefine how we approach RFPs. The digital microsite and personalized presentations completely changed the game.”
Operations Chief