Case Study

Empowering an IT Consultancy to Build Market Credibility and Brand Authority

modernization 18252809
Industry:
IT Consultancy
Region:
Asia Pacific

60%

Improvement in Brand Recall

45%

Increase in Lead Conversion Rate

55%

Improvement in Prospect Engagement

About Client

Our client is a premier IT consultancy and official Frappe Technologies Partner, specializing in ERPNext implementation, customization, and digital transformation solutions. With a team of domain experts and certified ERP consultants, they help businesses streamline operations, enhance visibility, and improve decision-making through technology-driven innovation.

They serve clients across global markets, delivering robust ERPNext solutions for Healthcare, Manufacturing, Service/Projects, and Trading industries. Their focus on scalability, automation, and long-term digital success has positioned them as a trusted partner for organizations seeking a seamless transition to intelligent enterprise systems.

Challenges Faced by Client

Below are the major challenges the client was experiencing before engaging with Truenov:

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Low Brand Credibility

Despite being a certified Frappe Partner, they struggled to position themselves as a trusted consulting brand.

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Weak Visual Identity

Outdated or inconsistent design across decks, proposals, and digital touchpoints created a fragmented impression.

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Unstructured Sales Collateral

Presentations and proposals lacked storytelling, visual appeal, and clarity of value proposition.

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Limited Digital Visibility

Their LinkedIn and website content failed to convey expertise or build inbound trust.

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Inefficient Sales Enablement

Teams lacked cohesive sales materials to support business development and client engagement.

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Lack of Differentiation in a Crowded Market

Despite technical expertise, their messaging and visuals failed to distinguish them from dozens of similar service providers.

Solutions & Services Offered

We implemented the Truenov WinOps Framework, deploying the following modules:

TrueDeck

Designed investor decks, sales decks, and capability presentations with visual storytelling that communicated value clearly.

TrueBrand

Developed brand identity guidelines, refined website content, optimized LinkedIn presence, and revamped leadership profiles.

TruePress

Created complete marketing collateral suite — brochures, flyers, solution overviews, case studies, and interactive PDFs for digital outreach.

TrueSite

Designed a customized interactive prospect-specific sales microsite that presented their solutions, expertise, case studies, and credentials in a structured and engaging digital format, helping them impress prospect instantly.

Key Benefits Delivered

Improvement in Brand Recall

60%

Consistent visual identity and storytelling improved brand visibility across digital platforms.

Increase in Lead Conversion Rate

45%

Enhanced business presentations and sales decks led to more persuasive client interactions.

Improvement in Prospect Engagement

55%

Visually engaging materials and interactive decks captured decision-makers’ attention.

Growth in LinkedIn Visibility

50%

Optimized profiles and content increased inbound inquiries and connection requests.

Reduction in Sales Cycle Time

35%

Better-prepared decks and collaterals accelerated client confidence and deal closure.

Client Voice

“Before partnering with Truenov, our brand lacked structure, our decks, proposals, and content didn’t truly reflect our expertise as a Frappe Partner. The Truenov team completely transformed the way we present ourselves.

From revamping our brand identity to building an interactive TrueSite and compelling sales decks, they helped us look, sound, and sell like a global consultancy. Today, prospects perceive us as a mature, credible, and professional IT consulting firm, and that’s translating directly into business growth.”

Founder and CEO  

(Frappe Premier Partner Consultancy Firm)