Case Study
Strengthening a Global Software Agency’s Brand, Bid Success & Sales Enablement

Industry:
Software Development
Region:
Asia Pacific
45%
Increased Bid Team Productivity
40%
Increased RFP Win Rate
40%
Increased Lead Conversion Rate
About Client
Our client is an emerging software and web development agency headquartered in the Asia-Pacific region, providing end-to-end web and mobile application development, managed IT support services, and custom digital solutions.
Along with service delivery, they also own a proprietary Learning Management System (LMS) that enables global enterprises and educational institutions to deliver interactive, scalable, and personalized learning experiences.
With strong delivery capabilities and clients across Asia, the Middle East, and emerging markets, the company has built a robust service portfolio but struggled to convey its global credibility and technical excellence in competitive bidding environments.
Challenges Faced by Client
Below are the major challenges the client was experiencing before engaging with Truenov:

Inconsistent Brand Messaging
The company’s visual identity and content didn’t reflect their global delivery strength or domain expertise.

Ineffective Proposal Frameworks
Existing bid responses lacked clear structure, storytelling, and competitive positioning, leading to missed opportunities.

Limited Prospect Engagement
Sales decks and marketing materials were generic, making it difficult to capture client attention in early-stage discussions.

Weak Digital Collateral System
Marketing assets were fragmented, outdated, and lacked cohesive design aligned with the company’s brand narrative.

Difficulty Winning Large-Scale RFPs
Despite strong solutions, the company faced low RFP success rates due to lack of differentiation and inconsistent proposal quality.

Lack of Brand Recall
The agency wasn’t able to stand out against well-branded global competitors during vendor evaluations.
Solutions & Services Offered
We implemented the Truenov WinOps Framework, deploying the following modules:
TrueDeck
Revamped sales and corporate decks with persuasive storytelling, compelling visuals, and data-backed narratives tailored for decision-makers.
TrueBrand
Redesigned brand identity system, refined messaging, and created cohesive brand communication assets for website, profiles, and digital presence.
TruePress
Built structured marketing and communication materials, capability documents, solution sheets, case studies, and corporate brochures for unified branding.
TrueBid
Crafted a complete proposal framework and repository of reusable bid templates to accelerate and standardize proposal creation.
TrueRFP
Assisted in analyzing complex tenders, preparing compliant and strategically positioned responses for high-value global bids.
Key Benefits Delivered
Increased RFP Win Rate
40%
Increased Lead Conversion Rate
40%
Improved Brand Recognition
60%
Growth in Sales Enablement Efficiency
35%
Increased Bid Team Productivity
45%
Client Voice
“Our sales and bid teams struggled to differentiate our offerings in a competitive global market. Truenov came in as a true accelerator — rebranding our entire communication framework and providing structured decks, proposals, and collateral that truly reflect our strengths.
With their support, we’ve not only improved our RFP success rate but also built stronger trust with international clients.”
Founder and CEO
(Software & Web Development Agency)