Case Study

Strengthening a Global Software Agency’s Brand, Bid Success & Sales Enablement

modernization 18252809
Industry:
Software Development
Region:
Asia Pacific

45%

Increased Bid Team Productivity

40%

Increased RFP Win Rate

40%

Increased Lead Conversion Rate

About Client

Our client is an emerging software and web development agency headquartered in the Asia-Pacific region, providing end-to-end web and mobile application development, managed IT support services, and custom digital solutions.
Along with service delivery, they also own a proprietary Learning Management System (LMS) that enables global enterprises and educational institutions to deliver interactive, scalable, and personalized learning experiences.

With strong delivery capabilities and clients across Asia, the Middle East, and emerging markets, the company has built a robust service portfolio but struggled to convey its global credibility and technical excellence in competitive bidding environments.

Challenges Faced by Client

Below are the major challenges the client was experiencing before engaging with Truenov:

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Inconsistent Brand Messaging

The company’s visual identity and content didn’t reflect their global delivery strength or domain expertise.

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Ineffective Proposal Frameworks

Existing bid responses lacked clear structure, storytelling, and competitive positioning, leading to missed opportunities.

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Limited Prospect Engagement

Sales decks and marketing materials were generic, making it difficult to capture client attention in early-stage discussions.

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Weak Digital Collateral System

Marketing assets were fragmented, outdated, and lacked cohesive design aligned with the company’s brand narrative.

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Difficulty Winning Large-Scale RFPs

Despite strong solutions, the company faced low RFP success rates due to lack of differentiation and inconsistent proposal quality.

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Lack of Brand Recall

The agency wasn’t able to stand out against well-branded global competitors during vendor evaluations.

Solutions & Services Offered

We implemented the Truenov WinOps Framework, deploying the following modules:

TrueDeck

Revamped sales and corporate decks with persuasive storytelling, compelling visuals, and data-backed narratives tailored for decision-makers.

TrueBrand

Redesigned brand identity system, refined messaging, and created cohesive brand communication assets for website, profiles, and digital presence.

TruePress

Built structured marketing and communication materials, capability documents, solution sheets, case studies, and corporate brochures for unified branding.

TrueBid

Crafted a complete proposal framework and repository of reusable bid templates to accelerate and standardize proposal creation.

TrueRFP

Assisted in analyzing complex tenders, preparing compliant and strategically positioned responses for high-value global bids.

Key Benefits Delivered

Increased RFP Win Rate

40%

Enhanced proposal strategy and structure increased success in competitive tenders.

Increased Lead Conversion Rate

40%

Refined decks and collateral improved engagement during prospect discussions

Improved Brand Recognition

60%

New brand identity and content boosted visibility and digital credibility.

Growth in Sales Enablement Efficiency

35%

Ready-to-use proposal templates and marketing content reduced turnaround time.

Increased Bid Team Productivity

45%

Streamlined tools and frameworks enabled faster response and improved coordination.

Client Voice

“Our sales and bid teams struggled to differentiate our offerings in a competitive global market. Truenov came in as a true accelerator — rebranding our entire communication framework and providing structured decks, proposals, and collateral that truly reflect our strengths.

With their support, we’ve not only improved our RFP success rate but also built stronger trust with international clients.”

Founder and CEO  

(Software & Web Development Agency)